Presenting the truths. The whole truths. And nothing but the truths.

At ALDI, “Simply Smarter Shopping®” comes from a series of truths that we live by. These truths drive us every day to deliver impressively high quality at impossibly low prices.

As you will see, some truths are innovative. Others are based on common sense. But every one of them explains why ALDI is more than just another grocery store. And that’s the truth.

  

ALDI truths:



The truth is, we have a variety of ways to make you a smarter shopper:



ALDI truths on television:

Video is loading ...

Video is loading ...

Video is loading ...

Video is loading ...